Jump to content

Tag archive for “Little Chef”

Our big 18th birthday bash

Posted: October 15 2009 in News, People

Happy Birthday to us!

Happy Birthday to us!

It’s 18 years since a young, fresh faced David and Maria first joined forces to found Iris. To mark this auspicious event we did what all 18 year olds do… hit the town. Our coming of age capers kicked off in the unlikely surroundings of a Little Chef on the A64 just outside York. No ordinary Little Chef this, though. The York restaurant is one of a new and exciting breed of Little Chefs to be revamped by Michelin-starred celebrity chef, Heston Blumenthal. Iris were heavily involved in the rebranding, so the evening was also a great opportunity to see our work in all its glory and (for some of us) to sample the new menu for the first time.

After some excellent food (the steak was a popular and superb choice) and the presentation of the cake, we went on to York to a bar. Then another bar. Then another bar. And then a club (I think). Read the full post…


Little Chef on the menu

Posted: June 18 2009 in News, Work

menus

The new menus we designed for Little Chef are hot off the press. We’re currently working on a review of the Little Chef brand and the new menus are a taste (see what I did there!) of what’s to come. We wanted the menus to start to reflect some of the personality of the direction the brand is moving in. It’s about Britishness and being playful, which is what Charlie (that’s the name for the character in the logo) stands for. We chose to have different images on the covers to evoke what the British summer means to people. Inside, a series of menu icons have been designed to highlight key new dishes and provenance. Lots more to come on this as the brand begins to roll out.


Triple scoop at The Cream of Yorkshire Awards

Posted: November 3 2008 in Awards, News, Work

Iris has just won a matching set of Gold, Silver and Bronze awards at the Cream of Yorkshire Awards.

Our work for the Little ChefBring Back’ microsite claimed a Gold Award in the Digital category, our ‘Sheffield, a city you’ll love’ brochure for Creative Sheffield won a Silver Award for Corporate Literature and the ‘Everything you ever needed to know about ProCo’ mail piece we created for ProCo, scooped a Bronze in the Direct Mail/Promotion category.

Little Chef 'Bring Back' Microsite - Gold Award

Little Chef — Gold Award

A city you'll love - Silver Award

Creative Sheffield — Silver Award

ProCo mailer - Bronze Award

ProCo mailer — Bronze Award

Several members of the Iris creative team were there to enjoy the moment, with Marc Alcock, Andy Young, Nic Hearnshaw, Sally Leedham and Nic Shuttleworth all joining the throng of over 100 people at the Oracle on Leeds waterfront to collect the awards.

By all accounts a great evening was had by all, despite the very chilly weather. Andy and Marc still can’t quite agree whether they were more bowled over by the mini Toad in the Hole canapés or the foxy young ladies who were serving them.