Flesching it out

Posted: July 10 2009 in People

What if you could measure the readability of your organisation’s written communications as scientifically as you measure website hits or telephone responses?

Many of Iris’s clients are big public sector organisations, government departments and national brands with a need for simple, straightforward communications that are easily understood by just about anyone. And the key to achieving that is well-written, readable copy.

Sounds so easy doesn’t it? But what does ‘readable’ actually mean? Exactly whose idea of ‘readable’ are we talking about? What’s readable to one person can have the next reader floundering amidst its manifold polysyllables (see what I did there?). Wouldn’t it be handy if there were a simple way of objectively measuring the readability of your organisation’s written communications? Well, there is. In fact, it’s been right under your nose, or more precisely your mouse button, all the time. Read the full post…