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Tag archive for “copywriting”

How do you convey beautiful, upmarket fragrances in a printed brochure?

Posted: November 4 2009 in Work

Wax Lyrical, one of the UK’s largest home fragrancing companies, were looking for a new brochure design which would help them to position their luxury range of candles, interior fragrances and diffusers to a more discerning, upmarket audience.

We designed a brochure in the form of a scrap book of ‘fragrance notes’ and other ‘cuttings’, to give an insight into the things that had inspired the Wax Lyrical perfumers in creating the new range. Snippets of inspiring copy were interspersed with an eclectic mix of inspirational recipes, interesting facts and fragments of material, textures and images of fragrance ingredients. Read the full post…


Flesching it out

Posted: July 10 2009 in People

What if you could measure the readability of your organisation’s written communications as scientifically as you measure website hits or telephone responses?

Many of Iris’s clients are big public sector organisations, government departments and national brands with a need for simple, straightforward communications that are easily understood by just about anyone. And the key to achieving that is well-written, readable copy.

Flesch Picture

Sounds so easy doesn’t it? But what does ‘readable’ actually mean? Exactly whose idea of ‘readable’ are we talking about? What’s readable to one person can have the next reader floundering amidst its manifold polysyllables (see what I did there?). Wouldn’t it be handy if there were a simple way of objectively measuring the readability of your organisation’s written communications? Well, there is. In fact, it’s been right under your nose, or more precisely your mouse button, all the time. Read the full post…


Iris puts on 37 stone 6 pounds

Posted: August 26 2008 in News, People

There may be a gym in the Cornish Place development where our offices are located (well, that’s the rumour anyway), but we’ve put on some considerable weight recently. And, contrary to what you might expect, we’re actually rather chuffed about it.

In recent weeks we’ve added quite a few inches to our collective waistline with the arrival of three new recruits:

 

Ben Hall 13 stone 2 pounds

Account handling heavyweight, Ben Hall has now joined Iris as Senior Account Director. He brings a wealth of experience in design and digital applications with him. Ben previously worked at Story in London, where he handled accounts as diverse as Silvercross and E*Trade. Before that, he worked across the pond at The Wonderfactory in New York. Ben’s primary role will be to head up our growing client services team and he’ll be working directly on Yorkshire Forward, Cogent, The University of Hertfordshire and Royal Mail.

Steve Doyle 13 stone 4 pounds

We’ve also recruited our very first Head of Copy, Steve Doyle. Steve previously worked for Dig For Fire in Sheffield where he was Creative Group Head and senior writer on some pretty hefty accounts including HSBC, The Co-operative Bank, Tesco, Travis Perkins, Engage Mutual Assurance and Budget Insurance.

Andy Young 11 stone

Finally, we’re also very pleased to announce that following a placement, Andy Young has joined us as a designer. Andy is a graduate from Sheffield Hallam University and although this will be his first ‘proper’ job as a designer he certainly punches above his weight in design terms.