General
information
All signage details/logotype should be centred. Until further
notice you should reverse the logo and text white out of the
University dark green (Pantone 342).
Logotype positioning
The size of the University logotype (fig A) is defined by
it being half the size of the sign it is being applied to.
This can then be used to define the correct distances between
the logotype and the sign headings. The
logotype must always be appear centred on the sign.
The distance between the top of the sign (fig B) and the
logotype should be half the height of the castle at whatever
size the logotype is used.
‘X’
‘X’ is equivalent to the height of the logotype
and is used as a standard measure to help define distances
between the logotype and sign titles.
Sign titles
The distance between the signage title and the logotype is
equivalent to that of twice the height of ‘X’.
The ‘cap’ height of the signage title (fig C)
is equivalent to half the height of the castle at whatever
size the logotype is used.
The signage title should only ever
be set in Foundry Form Serif Medium.
Signage sub titles
Signage sub titles or secondary information (fig D) should
always appear underneath the main title and start at the distance
shown.
The distance between multiple signage sub titles (fig E)
is equivalent to half the height of the castle at whatever
size the logotype is used.
The ‘cap’ height of the signage sub titles is
equivalent to the height of the cap ‘N’ (fig F)
within the logo.
Signage sub titles should only ever
be set in Foundry Form Sans Book.