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Happiness Campaign

How do you create a lasting impression for a leading web-to-print printer?

The brief

ProCo wanted an integrated campaign to showcase their web-to-print capabilities.
They also wanted it to reflect the culture of their organisation and bring a ray of sunshine into the lives of their prospects at a time of economic gloom.

Our solution

Our solution was the ProCo Happiness campaign. The idea was to offer to bag some of the ‘happy air’ from the ProCo factory and send it out to brighten up your day.

Supported by teaser ads in the print sector magazines, the campaign drove enquiries to a section on their web­site where you can order some Happy Air and specify a member of the ProCo team to catch it for you. We also created an addictive ‘Happy Air’ online game.

Respondents receive a mysterious pink box containing a bag of the real stuff accompanied by a bespoke printed brochure and sticker certifying how their Happy Air was collected.