Blue Diamond

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How do you launch an established American nut brand in the UK?

The brief

Despite being a household name in the US, Californian nut brand, Blue Diamond knew they needed a new approach to crack UK and European markets. They turned to Iris.

Our solution

Our starting point was some intensive product and competitor research. This revealed the fascinating nugget (kernel?) that within the snack food market there is no other direct comparison in terms of the crunch and taste of these almonds. This led to a ‘Feel The Flavour’ campaign with a colourful, attention grabbing look and messaging. The campaign comprised both on and offline line, across social media channels, online games, packaging, POS, print and radio.