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We’ve added a Boddy to our senior management team

Posted: April 6th, 2010 in News, People

We are delighted to announce that we’ve brought in Martin Boddy as our Chairman to help develop our offer across a number of markets and take us into a new phase of growth and progression.

An expert in strategic marketing planning and a successful entrepreneur with a wealth of client-side and consultancy experience behind him, Martin says he relishes the challenge: ‘This is an exciting time for Iris.  They’re a great agency doing some great things and I will be focusing on how we maximize that to grow the business.  Our work with Little Chef, Yorkshire Water and Creative Sheffield are testament to the talent they have and I am here to help them build on these and take the business to the next level.’

Martin’s impressive career spans a range of senior marketing roles in financial services. Initially he worked for First Direct then went on to become Marketing Director for Guardian Direct and Global Head of Direct Marketing for the GRE Group where he helped steer the company to 3rd place in the direct insurance league table within the space of three years.

Martin switched to various consultancy engagements from 1996 in the UK and the Far East before founding Jaywing in 1999.  Prior to its acquisition by the Digital Marketing Group plc in 2007, Jaywing was the UK’s leading independent data services organisation, employing over 100 people and was named in the Sunday Times top companies to work for list.

He also has a number of marketing awards under his belt including the most coveted IPA Effectiveness in Advertising 5 star award.

Look Edna, we’re on’t telly!

Posted: April 1st, 2010 in News, Work

Whatever you do this Easter, don’t miss Monday’s episode of Corrie. Our latest televisual creation will be appearing in the ad break and we’re all very excited about it.

Over the past few months just about the whole team at Iris has been hard at work creating a new, multi-strand, multi channel ‘’ow much?’ campaign on behalf of our clients at Yorkshire Water. Obviously we can’t tell you much about it now, that would spoil the surprise. The action revolves around Yorkshire Water’s new spokesgrannies, Edna and Mary and only thing we can say is ‘bring a towel’. If you can’t wait until then, here’s a sneak preview of the teaser ad.

Customers will be driven to an ‘ow much?’ campaign landing page where they can get to know Edna and Mary better. They can also follow Yorkshire’s thriftiest grannies on Twitter and Facebook. The TV ad is supported by online advertising and a range of other tactics which will become apparent as the campaign gets into full swing over the coming months.

The campaign home page, Twitter, You Tube and Facebook interfaces, on-site banners and online ads, messaging and tone of voice were created at Iris and then passed over to Yorkshire Water’s digital agency, Swamp for building and further development of campaign related content, including ongoing maintenance of Edna and Mary’s presence on Twitter and Facebook .

So, pour yourself a nice cuppa, make sure you’ve got a fresh packet of custard creams at the ready, sit back and let Edna and Mary entertain you.

We need a Senior Account Manager

Posted: March 23rd, 2010 in News, People

Please note this position has now been filled.

Hey we’re on a roll over at Iris and looking to hire a Senior Account Manager to make us all work harder. Know anyone?

Reporting to the Client Services Director, this role will involve managing a number of key accounts/projects with valued clients, ensuring standards of design, proofing and general customer service and client satisfaction are exceeded.

Daily tasks will involve all communication with your clients, meeting attendance where necessary, delivery of clear briefs into studio/digital teams, providing client with due date for completion of work, ensuring said deadlines are met. You will also be responsible for all billing matters relating to your clients, whilst working with other account managers, providing monthly billing forecasts for your projects and generating new business where possible with existing clients.

We are looking for a professional and dedicated team member to slot into our existing team. The right candidate will also have a minimum of 5 years experience within this role.

Location – Sheffield

Pension, private healthcare and package dependent on experience

Please send your CV and covering letter to Amy Vardy – amyvardy@irisassociates.com

Iris supports local marketing

Posted: March 9th, 2010 in News

Iris is proud to support the South Yorkshire Marketing Forum. The forum has been set up to give local marketing professionals the chance to meet up and share ideas, job information, and hear from some of the country’s leading industry professionals.

The 22 April event proves to be interesting with speakers Brendan Moffett from Creative Sheffield and Michael Hayman, a public relations specialist discussing branding.

To join the forum log onto the linkedin group South Yorkshire Marketing Forum or email marketingforum@bondbryan.co.uk.

Made. By Iris

Posted: December 11th, 2009 in Work

Made Magazine is hot off the press and looking stunning (but what magazine wouldn’t with Cosmopolitan Magazine’s Sportswoman of the Year, Jessica Ennis on the cover?). And like all the best things, it was made in Sheffield right here at Iris.

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The project for Iris clients, Creative Sheffield, began as a brief for an all-purpose communications piece to sell the city’s many social, economic and sporting attractions to the outside world. We came back with the idea of a magazine. But not just any old city magazine. We knew it had to be a damn good page turner. We also knew it needed to look the business. So we paid particular attention to writing and commissioning interesting, well-written, original editorial content. Meanwhile our designers got down to the task of giving it the look and feel of a glossy, high quality, perfect bound periodical.

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Charity starts at home… or should that be work?

Posted: November 27th, 2009 in News, People

We’re game for a laugh at Iris, as you may have gathered, and all the boys at Iris were (initially) excited at the prospect of getting involved in this year’s Movember. That is, until they realised that actually meant growing and having a moustache (on their face!) for an entire month!

Not ones to be uncharitable, they roped a more game, slightly more gullible fellow to do the dirty work for them. Enter Michael Barker, top software tester at Applied Cytometry; our medical software specialist client over in Dinnington but also loving (and rather spruce) fiancée of our very own Stephanie, Project Manager extraordinaire.

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Using our gifts to help UNICEF

Posted: November 5th, 2009 in Work

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We have recently been lucky enough to work with UNICEF to assist them with their attempts at promoting a number of good causes through their Inspired Gifts web-site. UNICEF sell gifts that make a difference, with the aim of making your gift-giving go much further than ever before.

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Iris plunges into Yorkshire Water

Posted: November 5th, 2009 in News, Wins

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After a 6-way Yorkshire Water fight, sorry… pitch, involving some of Yorkshire and Manchester’s finest agencies, Iris has emerged dripping but triumphant.

The appointment makes us the sole agency for Yorkshire Water and is a significant win for the business. Going forward our role will encompass all of the utility company’s communications activities and we’re looking forward to helping them meet the challenges that all water and sewerage companies are facing over the next few years.

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How do you convey beautiful, upmarket fragrances in a printed brochure?

Posted: November 4th, 2009 in Work

Wax Lyrical, one of the UK’s largest home fragrancing companies, were looking for a new brochure design which would help them to position their luxury range of candles, interior fragrances and diffusers to a more discerning, upmarket audience.

We designed a brochure in the form of a scrap book of ‘fragrance notes’ and other ‘cuttings’, to give an insight into the things that had inspired the Wax Lyrical perfumers in creating the new range. Snippets of inspiring copy were interspersed with an eclectic mix of inspirational recipes, interesting facts and fragments of material, textures and images of fragrance ingredients.

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What is LinkedIn?

Posted: November 4th, 2009 in People

linkedin

Well, as LinkedIn say on their web-site…

“LinkedIn is the world’s largest professional network with over 40 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”

So that’s the marketing spin, why is it useful for me as a business?

“LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.”

Think about this, it could have profound implications for your organisation, your reputation, your brand and how people perceive you, just looking at my LinkedIn profile you can see the company I work for, the size of my company and all the connections who have joined up (or who haven’t joined up).  You can see what we define our company as and our mission statement.  Also I have access to 11,600+ people who are 2 degrees away (Friends of friends; each connected to one of your connections). They can all see my profile, and my status updates.

If you have a company and there are 20 employees with 11,600 connections each viewing your companies profile and your employees profile this suddenly becomes a massive audience that possibly interacts with you and your employees messages on a regular basis – shouldn’t your brand be represented in the correct way, maybe you should think about having a company policy for this; shouldn’t you all be putting a similar thing & working to the same goals, ensuring that you have a positive vibrant image?

More and more it’s the first port of call for new employees to check out a potential new work place and I know that I always check it out before I go to a new business meeting. Its use in the States is much more prevalent, where its used as a contacts database as well as a social media platform. If you go to a meeting it’s likely that you will receive a request from someone to connect.

Actions

Anyway rather than droning on about the virtues of Linked in and how to use it (as it’s been done a million times before and readily available online) I thought I’d empower you to go find out yourself!

Heres your action list let me know if you have any questions:

  • Sign up create a profile for you and your company. Hone your profile – a professional looking photograph and include keywords in your summary / specialities (keep an eye on the Completeness bar)
  • See what other employees, friends and colleagues you can connect to
  • Try to get all your company to join the correct company profile (trust me this isn’t easy)
  • Join relevant groups and join in relevant conversations
  • Post the occasional company (or personal) success story in your status – remember be positive, there is nothing worse than seeing “had terrible day, wish I was at home” messages and don’t overdo it!
  • Seek recommendations – in the virtual world it is essential to establish credibility and trust. Use the Ask to be Endorsed button. And remember, sometimes you to have to give to receive …
  • Customize your URL – like this: http://www.linkedin.com/in/benmhall
  • Communicate with your connections – you can send email via LinkedIn’s built-in system to 50 people at a time – but don’t spam; the more distant your connections, the more likely they will react badly to unsolicited messages
  • Add the SlideShare application to share presentations, showcasing your knowledge and expertise (Google Presentations accomplishes the same thing)
  • Create polls – ask one question and display up to five multiple choice answers for your audience to vote on. Your audience can be your 1st degree connections (free) .