Archive for the 'Work' Category

Honey, I shrunk the kids’ website

Posted: July 13th, 2009 in Work

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Every Child Matters home page

Every Child Matters home page

Three websites into one. Over 10,000 individual pieces of content. Multiple content owners. A range of other partner companies. A six-week time scale. Our web migration project for The Department for Children Schools and Families (DCSF) certainly was a monster task. The brief, in a nutshell, was to bring three different existing child-focused government websites into one huge, standardised, rationalised, all-singing all-dancing site under the Every Child Matters banner.

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Spicing up alumni communications

Posted: June 18th, 2009 in News, Work

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Henderson

Taste and smell are the two senses that are usually ignored in marketing communications. Yet, used with a bit of imagination and flair they can be incredibly powerful. Catch the whiff bil555-bilash2011.narod.ru of an aroma or a familiar taste and you can be instantly transported back to a specific time in your life. So, when our clients at The University of Sheffield wanted to mail out something a bit different to their alumni we suggested they send a little bit of Sheffield in a bottle. Our solution was a neat ‘A Taste of Sheffield’ box containing a bottle of the sublimely spicy Sheffield delicacy, Henderson’s Relish, together with a dinky little Henderson’s Relish recipe book. The idea was to capture their attention with a whiff of nostalgia about w Moneygram online in try Sheffield student nights, bags of chips and steam Moneygram online in g hot pies enlivened by a splash of Hendersons that would make them want to stay Moneygram online in touch with the university and support their ongo Moneygram online in g alumni campaign. The pack also serves a secondary purpose as a quirky giveaway to important visitors to the university and as an unusual gift at international events.

Little Chef on the menu

Posted: June 18th, 2009 in News, Work

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menus

The new menus we designed for Little Chef are hot off the press. We’re currently working on a review of the Little Chef brand and the new menus are a taste (see what I did there!) of what’s to come. We wanted the menus to start to reflect some of the personality of the direction the brand is moving in. It’s about Britishness and being playful, which is what Charlie (that’s the name for the character in the logo) stands for. We chose to have different images on the covers to evoke what the British summer means to people. Inside, a series of menu icons have been designed to highlight key new dishes and provenance. Lots more to come on this as the brand begins to roll out.

Forging a new look for the Foundry

Posted: April 24th, 2009 in News, Wins, Work

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Iris are about to embark on creating a new online experience for Sheffield Hallam University’s Training Foundry website. As well as visually improving the site, we will ultimately be looking to increase online sales. Based in Sheffield City Centre, the Training Foundry is one of the region’s premier ICT training organisations offering Microsoft, Adobe and Cisco authorised training in internet and web authoring, project management, databases, wireless networking and office applications. Work on updating the look and functionality of their existing site begins next week.

Iris takes up University Challenge

Posted: February 13th, 2009 in News, Work

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Universities, students, learning, drinking, lazy days in bed… ahhhhh the good old days!
 
These days, going to uni is a serious business, both for the students and the universities. Ever increasing costs for students mean they have to make the right informed decision. At the same time, universities are under pressure to stay as competitive as possible in today’s market. Every university is competing for a greater share of the market, and chasing after ever decreasing revenues. Sound familiar? Yes, it did to us too, so we applied a little private sector knowledge to a ‘keep in touch’ campaign, which aims to convert over 6000 applicants into actual students at Sheffield Hallam University.

 

One of the communications pieces from the campaign

One of the communications pieces from the campaign

 


Over a 10 month period the campaign will build an accurate and informed picture of life for students at Sheffield Hallam University. We have created a new campaign brand based around a digitally focused strategy that acts as a ‘doorway’ to existing content on their main web-site. Communications include monthly emails on a range of helpful topics, monthly online content refreshes, online games, and competitions. This is all backed up with an array of printed collateral such as Christmas cards, good luck in your exams cards and other ad-hoc mailers.
 
We’re currently half way through the campaign, and if the students are half as excited as us about it we think, we should be onto a winner. Watch this space!
 

Hedgehogs and ostriches help Yorkshire’s businesses

Posted: February 11th, 2009 in News, Work

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A 48-sheet poster from the campaign

A 48-sheet poster from the campaign

On the 10th November we launched a new, high profile marketing campaign for local regional development agency, Yorkshire Forward. The campaign aims to raise awareness and encourage take-up of the extensive range of public sector business support in the region during the current unprecedented economic conditions. The campaign will run until the end of January 2009 and promote the core message for the campaign ‘When the going gets tough – get free access to expert advice and financial support from Business Link Yorkshire’.
 
A plethora of activity is taking place to promote the campaign including 48 sheet billboards, online banner campaign, web-pages, targeted emails and direct mail that have been distributed across the Yorkshire region.
 
  

Thames Valley Colleges to prosper

Posted: December 16th, 2008 in News, Work

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Or at least we hope that they will.

Previously known as the Thames Valley Colleges Consortia, our new clients are delighted with their new name, Prosper, and visual identity designed by Iris. It was our in depth education sector and branding experience which persuaded the colleges that Iris were right for their branding project, which underpins a new joined up initiative to target the corporate training market. Prosper will offer a wide range of train to gain learning solutions to large employers which is fulfilled through a network of 12 colleges across the Thames Valley. 

Triple scoop at The Cream of Yorkshire Awards

Posted: November 3rd, 2008 in Awards, News, Work

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Iris has just won a matching set of Gold, Silver and Bronze awards at the Cream of Yorkshire Awards.

Our work for the Little ChefBring Back’ microsite claimed a Gold Award in the Digital category, our ‘Sheffield, a city you’ll love’ brochure for Creative Sheffield won a Silver Award for Corporate Literature and the ‘Everything you ever needed to know about ProCo’ mail piece we created for ProCo, scooped a Bronze in the Direct Mail/Promotion category.

Little Chef 'Bring Back' Microsite - Gold Award

Little Chef - Gold Award

A city you'll love - Silver Award

Creative Sheffield - Silver Award

ProCo mailer - Bronze Award

ProCo mailer - Bronze Award

Several members of the Iris creative team were there to enjoy the moment, with Marc Alcock, Andy Young, Nic Hearnshaw, Sally Leedham and Nic Shuttleworth all joining the throng of over 100 people at the Oracle on Leeds waterfront to collect the awards.

By all accounts a great evening was had by all, despite the very chilly weather. Andy and Marc still can’t quite agree whether they were more bowled over by the mini Toad in the Hole canapés or the foxy young ladies who were serving them.

Iris gets an A+ for science homework

Posted: September 8th, 2008 in News, Work

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Two atoms are walking down the street

One atom says to the other, “Hey! I think I lost an electron!”

The other says, “Are you sure??”

“Yes, I’m positive!”

Yes, it’s official. We’re geeks. We just got an A+ for our latest Go Science creative work. We were recently commissioned by The Government Office for Science to create a set of posters to promote the vital role that science plays in our everyday lives, and to emphasise the importance of government decision-making being underpinned by robust scientific evidence and long-term thinking. A very pleased client says the posters are now up and “are coming in for some compliments already”.

And finally, what’s the most important lesson to learn in chemistry?

Never lick the spoon.

Dreaming of coming up Roses

Posted: August 26th, 2008 in Work

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We’ve just heard that one of our DM pieces has been nominated for a Roses award. Our ‘Call centre in a box’ concept was part of a complete brand identity and strategy for the shiny new telemarketing agency, Voice (we even came up with the name for them). The DM piece contained a fold out call centre office complete with plastic office furniture, together with a leaflet explaining the telemarketing services provided by Voice. We’ve all got our fingers crossed for an award here….and our toes… and our legs…. and our eyes.