Archive for the 'Work' Category

Triple win at Cream Yorkshire Awards

Posted: November 18th, 2010 in Awards, News, People, Work

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We are delighted to announce we won no less than three awards at the recent Cream Yorkshire Awards 2010 event held at The Mint in Leeds last week. Our TV ad for Yorkshire Water featuring Yorkshire’s two thriftiest grannies, Edna and Mary, won a Commendation in the Broadcast category, our modern British retro brand refresh for Little Chef won an Award in the Corporate Identity category, and our Made Magazine showcasing Sheffield’s culture, business, sport and food for Creative Sheffield won a Commendation in the Publications and Annual Reports category.

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We’ve been nominated for three Cream Yorkshire awards

Posted: November 5th, 2010 in Awards, News, Work

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Our best bib and tucker is back at the dry cleaners again after we heard that some of the work we’ve created in the last year has picked up nominations for The Cream Yorkshire Awards 2010. Our Edna and Mary tv campaign for Yorkshire Water has been nominated for an award in the Broadcast category, our Little Chef rebrand work has picked up a nomination in the Corporate Identity category and our Made Magazine for Creative Sheffield is in the running for an award in the Publications and Annual Reports category. The w Moneygram online in ners will be revealed at the ceremony on 11 November at the M Moneygram online in t Moneygram online in Leeds.

Bloomin’ chuffed about our Roses nomination

Posted: August 11th, 2010 in Awards, News, Work

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We’re delighted to find out that our brand refresh work for Little Chef has been nominated for a Roses Design Award in the Corporate Identity Category. The winner of the award will be announced at the awards event in Manchester on 14 October 2010. You can see a full list of nominations here.

Look Edna, we’re on’t telly!

Posted: April 1st, 2010 in News, Work

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Whatever you do this Easter, don’t miss Monday’s episode of Corrie. Our latest televisual creation will be appearing in the ad break and we’re all very excited about it.

Over the past few months just about the whole team at Iris has been hard at work creating a new, multi-strand, multi channel ‘’ow much?’ campaign on behalf of our clients at Yorkshire Water. Obviously we can’t tell you much about it now, that would spoil the surprise. The action revolves around Yorkshire Water’s new spokesgrannies, Edna and Mary and only thing we can say is ‘bring a towel’. If you can’t wait until then, here’s a sneak preview of the teaser ad.

Customers will be driven to an ‘ow much?’ campaign landing page where they can get to know Edna and Mary better. They can also follow Yorkshire’s thriftiest grannies on Twitter and Facebook. The TV ad is supported by online advertising and a range of other tactics which will become apparent as the campaign gets into full swing over the coming months.

The campaign home page, Twitter, You Tube and Facebook interfaces, on-site banners and online ads, messaging and tone of voice were created at Iris and then passed over to Yorkshire Water’s digital agency, Swamp for building and further development of campaign related content, including ongoing maintenance of Edna and Mary’s presence on Twitter and Facebook .

So, pour yourself a nice cuppa, make sure you’ve got a fresh packet of custard creams at the ready, sit back and let Edna and Mary entertain you.

Made. By Iris

Posted: December 11th, 2009 in Work

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Made Magazine is hot off the press and looking stunning (but what magazine wouldn’t with Cosmopolitan Magazine’s Sportswoman of the Year, Jessica Ennis on the cover?). And like all the best things, it was made in Sheffield right here at Iris.

cover

The project for Iris clients, Creative Sheffield, began as a brief for an all-purpose communications piece to sell the city’s many social, economic and sporting attractions to the outside world. We came back with the idea of a magazine. But not just any old city magazine. We knew it had to be a damn good page turner. We also knew it needed to look the business. So we paid particular attention to writing and commissioning interesting, well-written, original editorial content. Meanwhile our designers got down to the task of giving it the look and feel of a glossy, high quality, perfect bound periodical.

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Using our gifts to help UNICEF

Posted: November 5th, 2009 in Work

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We have recently been lucky enough to work with UNICEF to assist them with their attempts at promoting a number of good causes through their Inspired Gifts web-site. UNICEF sell gifts that make a difference, with the aim of making your gift-giving go much further than ever before.

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How do you convey beautiful, upmarket fragrances in a printed brochure?

Posted: November 4th, 2009 in Work

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Wax Lyrical, one of the UK’s largest home fragrancing companies, were looking for a new brochure design which would help them to position their luxury range of candles, interior fragrances and diffusers to a more discerning, upmarket audience.

We designed a brochure in the form of a scrap book of ‘fragrance notes’ and other ‘cuttings’, to give an insight into the things that had inspired the Wax Lyrical perfumers in creating the new range. Snippets of inspiring copy were interspersed with an eclectic mix of inspirational recipes, interesting facts and fragments of material, textures and images of fragrance ingredients.

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Iris goes mobile

Posted: October 29th, 2009 in Work

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iris-mobile

We’ve been doing quite a bit of mobile web work here in the Iris web labs over the past few weeks, and with even more on the horizon, we thought it only right to shed a little light on the whole thing.

Not only have we given our blog a mobile makeover, we’re currently under way with an exciting project for the DCSF, which involves creating a shiny new mobile version of the news channel we recently built for them.

This is testament to the increasing popularity of the mobile web. Access to the Internet via mobile handsets is improving quickly, thanks in part to fantastic smart phones such as Apple’s iPhone, Palm’s Pre and the extensible Google Android platform to name but a few. Recently forecasted figures make impressive reading:

  • Mobile ownership will rapidly increase year on year up to 2013, when the number of owners could be as many as 5.8 billion. Current figures put the number around 4.3 billion, up from 2.7 billion in 2006.[1]
  • Sales of smart phones grew by 27 percent in Q2 2009, the fastest growing sector of the mobile market.[2]
  • 6 out of 10 people around the world now have access to a HSPA network, which is faster than the current 3G networks.[3]

With many types of phone, come many different screen sizes and capabilities. The biggest challenge of design and development for the mobile platform is acheiving a consistent experience across a vast range of available handsets, from entry-level through to high-end smart phones. The main restraints for mobile users are text input coupled with large amounts of data, and in turn, scrolling. Kept to a minimum, a mobile site can be much more useable on handsets with restrictive input and slow connections.

On the flip side is the new breed of touch-equipped smartphones. These are making the mobile web easier to view, use and access for increasing numbers of people. Alongside greater coverage of high-speed networks, it’s no surprise the mobile web appears to be going from strength to strength.

Our project for the DCSF is certainly proving both exciting and interesting, we can’t wait to show you the results, but until we’re finished, you can check out Iris’s mobile-ready blog right here. Two versions are available, one for WAP users and one for you lucky smart phone owners. Pay a return visit to this blog through your handset’s browser to see it in action.

References

  1. 1. Portio Research Mobile Factbook 2009
  2. 2. http://www.gartner.com/it/page.jsp?id=1126812
  3. 3. http://www.3gamericas.org/index.cfm?fuseaction=pressreleasedisplay&pressreleaseid=2451

Culture shock… we did it!

Posted: July 30th, 2009 in News, Wins, Work

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The government has just announced plans to create a new UK City of Culture initiative in 2013. And what better advertisement for Sheffield’s credentials for the role than the fact that the brand design for the initiative was created right here in Sheffield by Iris.

Iris were shortlisted for this prestigious assignment in June and went on to win a 3-way pitch after submitting a range of designs and ideas for the project. The chosen identity incorporates two ‘C’s, one contained within the other, to symbolise the part that cultural excellence plays within a city.

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We’ve found Happiness…

Posted: July 20th, 2009 in Work

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Happiness box
It’s in a bag. Inside a box. And dropping onto your in-tray in a few days time if you go to the ProCo website and ask for some.

A little while ago, our good friends and clients over at ProCo asked us to come up with a mailing piece to demonstrate their prodigious, almost magical, web-to-print capabilities. “Do something a bit different,” they said. “And while you’re at it, let’s see if we can’t stick two fingers up at this depressing recession doom and gloom cobblers”. Knowing ProCo as we do, and they’re a very upbeat bunch who genuinely enjoy what they do, we understood where they were coming from.

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