Archive for the 'People' Category

What is LinkedIn?

Posted: November 4th, 2009 in People

No Comments

linkedin

Well, as LinkedIn say on their web-site…

“LinkedIn is the world’s largest professional network with over 40 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”

So that’s the marketing spin, why is it useful for me as a business?

“LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.”

Think about this, it could have profound implications for your organisation, your reputation, your brand and how people perceive you, just looking at my LinkedIn profile you can see the company I work for, the size of my company and all the connections who have joined up (or who haven’t joined up).  You can see what we define our company as and our mission statement.  Also I have access to 11,600+ people who are 2 degrees away (Friends of friends; each connected to one of your connections). They can all see my profile, and my status updates.

If you have a company and there are 20 employees with 11,600 connections each viewing your companies profile and your employees profile this suddenly becomes a massive audience that possibly interacts with you and your employees messages on a regular basis – shouldn’t your brand be represented in the correct way, maybe you should think about having a company policy for this; shouldn’t you all be putting a similar thing & working to the same goals, ensuring that you have a positive vibrant image?

More and more it’s the first port of call for new employees to check out a potential new work place and I know that I always check it out before I go to a new business meeting. Its use in the States is much more prevalent, where its used as a contacts database as well as a social media platform. If you go to a meeting it’s likely that you will receive a request from someone to connect.

Actions

Anyway rather than droning on about the virtues of Linked in and how to use it (as it’s been done a million times before and readily available online) I thought I’d empower you to go find out yourself!

Heres your action list let me know if you have any questions:

  • Sign up create a profile for you and your company. Hone your profile – a professional looking photograph and include keywords in your summary / specialities (keep an eye on the Completeness bar)
  • See what other employees, friends and colleagues you can connect to
  • Try to get all your company to join the correct company profile (trust me this isn’t easy)
  • Join relevant groups and join in relevant conversations
  • Post the occasional company (or personal) success story in your status – remember be positive, there is nothing worse than seeing “had terrible day, wish I was at home” messages and don’t overdo it!
  • Seek recommendations – in the virtual world it is essential to establish credibility and trust. Use the Ask to be Endorsed button. And remember, sometimes you to have to give to receive …
  • Customize your URL – like this: http://www.linkedin.com/in/benmhall
  • Communicate with your connections – you can send email via LinkedIn’s built-in system to 50 people at a time – but don’t spam; the more distant your connections, the more likely they will react badly to unsolicited messages
  • Add the SlideShare application to share presentations, showcasing your knowledge and expertise (Google Presentations accomplishes the same thing)
  • Create polls – ask one question and display up to five multiple choice answers for your audience to vote on. Your audience can be your 1st degree connections (free) .

Our big 18th birthday bash

Posted: October 15th, 2009 in News, People

3 Comments

Happy Birthday to us!

Happy Birthday to us!

It’s 18 years since a young, fresh faced David and Maria first joined forces to found Iris. To mark this auspicious event we did what all 18 year olds do… hit the town. Our coming of age capers kicked off in the unlikely surroundings of a Little Chef on the A64 just outside York. No ordinary Little Chef this, though. The York restaurant is one of a new and exciting breed of Little Chefs to be revamped by Michelin-starred celebrity chef, Heston Blumenthal. Iris were heavily involved in the rebranding, so the evening was also a great opportunity to see our work in all its glory and (for some of us) to sample the new menu for the first time.

After some excellent food (the steak was a popular and superb choice) and the presentation of the cake, we went on to York to a bar. Then another bar. Then another bar. And then a club (I think).

Read the full post

CAN I HAVE A JOB PLEASE?

Posted: August 28th, 2009 in People

No Comments

tom creative reviewYou can’t fault our latest graduate placement, Tom Lovell, for effort. He’s not only featured on the cover of this month’s Creative Review (that’s him, third from the left), but he also designed the cover. Talk about a canny piece of self-promotion. Not bad going for someone who says he ‘fell into graphic design’ after taking psychology, business studies and sculpture at sixth form. Tom is one of eight graduates to be chosen from across the UK and featured in the September issue of CR talking about their work, their placements and their hopes for the future. Originally from Cambridge, Tom has been on tour for most of the summer, doing a range of placements with design agencies across the UK. This week he’s been surfing the sofas of Sheffield while working at Iris and has already produced some design work that will be presented to clients. He also makes a decent cuppa, so he’s the consummate all-rounder.

Another hard day at the office

Posted: July 30th, 2009 in People

No Comments

Baby Holly, hard at work

Baby Holly, hard at work

Baby Holly Rigby brought mum, Michelle, to the office with her yesterday afternoon. Unfortunately, the whole experience was so overwhelming that Holly had to have a little nap, bless her. We know how she feels!

What is Social Media?

Posted: July 20th, 2009 in People

No Comments

social-media

In the first in a series of blog posts, Iris’s very own Ben Hall gives his two-penneth on the Social Media phenomenon in general…

“What are Twitter, Flickr, Facebook, MySpace, Blogs, Bebo, LinkedIn, Wikipedia, Slideshare, Social Bookmarking, seeding, viral? And are they painful?

Read the full post

Flesching it out

Posted: July 10th, 2009 in People

No Comments

What if you could measure the readability of your organisation’s written communications as scientifically as you measure website hits or telephone responses?

Many of Iris’s clients are big public sector organisations, government departments and national brands with a need for simple, straightforward communications that are easily understood by just about anyone. And the key to achieving that is well-written, readable copy.

Flesch Picture

Sounds so easy doesn’t it? But what does ‘readable’ actually mean? Exactly whose idea of ‘readable’ are we talking about? What’s readable to one person can have the next reader floundering amidst its manifold polysyllables (see what I did there?). Wouldn’t it be handy if there were a simple way of objectively measuring the readability of your organisation’s written communications? Well, there is. In fact, it’s been right under your nose, or more precisely your mouse button, all the time.

Read the full post

Introducing our new chic geek

Posted: June 18th, 2009 in People

1 Comment

We’ve just further strengthened the Iris team by appointing Digital Designer Anthony Anderson. 30-year old Anthony joins us from Atomic Media in Nottingham, where he was a Senior Designer. Now he’s already applying his considerable web/design skills to our clients’ online communications and bringing an added level of creative continuity between digital and studio. In his own words he sees himself filling the role of resident ‘chic geek’.

Friday’s burnt offerings

Posted: June 18th, 2009 in People

No Comments

You know how it is. The sun peeks out from behind a cloud on a Friday morning and someone says “anyone fancy having a barbecue for lunch?”. But somehow it never happens. Except this time, thanks to studio manager Nug’s infectious enthusiasm and organisational skills, it did. The lads from the studio made a trip to Tesco and came back laden with burgers, baps and beer (swiftly transferred to a sink full of ice) and a couple of those tray barbecues and we all pretended we were on a sunkissed beach in Cornwall instead of in the courtyard of Cornish Place (okay, the plastic chairs did spoil the effect slightly). Nevertheless, the whole spur of the moment event was a great success and even our Design Director, Nic Shuttleworth was observed to tuck into some proper Yorkshire high cholesterol fodder instead of her usual half a tiny sushi roll and fresh air lunchtime fare. The only person to miss out on all the scorched meat and beer based fun was our Business Development Manager, Paul Lenihan (Lenny) who was “working from home” that day. Lenny says that rumours about the whole event being staged to keep him in the office on Fridays with the lure of burgers and sausages for lunch have been greatly exaggerated.

image[10]image
image[1]image[7]

Iris is scrobbling…

Posted: May 26th, 2009 in People

No Comments

Iris scrobbles from 18th May - 25th May 2009

Iris scrobbles from 18th May - 25th May 2009

From the eclectic sonics of studio to the far eastern drawls of digital, Iris is a varied place when it comes to music and so you know we’re not bluffing, we’ve set up a Last.fm group to showcase just some of our tastes. You may occasionally spot the odd 90’s “classic” in there – sometimes we just can’t help ourselves on a Friday afternoon.

Read the full post

They’ve cracked it!

Posted: April 8th, 2009 in News, People

1 Comment

 

Chocolate. The secret to good mental health

Chocolate. The secret to good mental health

 

Imagine going 40 whole days without chocolate. Not a Bounty, not a Mars Bar, not a fun-sized Milky Way (and everybody knows they barely count as chocolate), not even a single chocolate button. That’s the impressive feat of self-denial that designer, Nic Hearnshaw and Design Director, Nic Shuttleworth have pulled off. In a rash moment, both decided to test their combined Credit union willpower for Lent to see if they could go for a full 40 days without chocolate. Apparently, the side effects were the worst part. Nic S reports having felt ‘ill’ and ’slightly mad’ for the entire 40 days. In fact, the whole experience nearly sent them both a bit fruit and nut. Thankfully, Easter’s upon us and they’re already planning a return to sanity with a chocolate binge of epic proportions, starting with this Thornton’s Easter Egg.