We’re delighted to find out that our brand refresh work for Little Chef has been nominated for a Roses Design Award in the Corporate Identity Category. The winner of the award will be announced at the awards event in Manchester on 14 October 2010. You can see a full list of nominations here.
We’re looking to recruit a new senior creative. This is an excellent opportunity for someone brilliant to lead our creative team. You will have more than four years experience, with a portfolio full of great ideas for branding and campaign projects.
You must enjoy talking about your work, working with junior staff and be driven to create outstanding work in different mediums.
We’re delighted to have been appointed to the British Council’s graphic design roster. This is an excellent achievement given that the new roster contains fewer than half the number of consultancies that were on the previous roster.
The roster was assembled through a ‘blind’ pitching process, in which the British Council viewed creative work without knowing who was responsible for it. It speaks volumes for our creative work that it is able to compete with some of the very best in the country to secure a place on this prestigious roster.
The reduced number of consultancies is a deliberate strategy by the British Council aimed at building closer relationships with agencies to help them manage their brand consistency better.
The British Council is the UK’s international cultural relations body with a mission to connect the UK to the world and the world to the UK. Its activities – whether in the arts, science, sport, English teaching, climate change or education – are aimed at nurturing greater trust and understanding between different countries and cultures. They also build strong international links to and from Britain, opening doors for the UK onto the rest of the world and for the world back to the UK.
We are very much looking forward to helping them with their objective of giving people – both in Britain and across the hundred-plus countries they work in – opportunities to learn, share and connect worldwide.
We’ve strengthened our team with some new people in the last couple of months and they’re already fitting in nicely. Let’s take a closer look at them…
First up, Fran Kay our new Senior Account Manager. Fran comes to us from a design agency in Nottingham, where she worked on brands like E.ON, Hanson and BT. Before that Fran worked client-side and got to see a bit of the world, presenting to clients in America, Hong Kong, China, Europe etc. She studied Sociology at Bristol University and also has a Professional Diploma in Marketing (CIM). After 6 years in Nottinghamshire, Yorkshire-born Fran reckons it’s“reet good” to be back in God’s county: “I’ve already been told my accent’s getting stronger… and I’ve only been here 5 days!”. When she’s not working at Iris, she can often be found in a tent in a muddy field. A seasoned Glastonbury Festival goer, Fran tries to get to lots of gigs and even travelled to Berlin to see Kings of Leon last summer.
And then there’s, Ian Parr, our new web developer who says he is “just happy to be here!”. He says there’s nothing interesting to know about him but we beg to differ. Not only does Ian have a BSc (Hons) in Computer Science and four years experience in design agencies as a web developer, plus ten years building for the web but in his spare time he’s also a director for a charity. Catch21 Productions, is a Westminster-based independent video-producer with the aim of increasing political engagement among young people. Ian is responsible for online content and distribution systems including the provision of online video. He’s already worked with the Independent newspaper, Parliament, and the Community Channel.
We are delighted to announce that we’ve brought in Martin Boddy as our Chairman to help develop our offer across a number of markets and take us into a new phase of growth and progression.
An expert in strategic marketing planning and a successful entrepreneur with a wealth of client-side and consultancy experience behind him, Martin says he relishes the challenge: ‘This is an exciting time for Iris. They’re a great agency doing some great things and I will be focusing on how we maximize that to grow the business. Our work with Little Chef, Yorkshire Water and Creative Sheffield are testament to the talent they have and I am here to help them build on these and take the business to the next level.’
Martin’s impressive career spans a range of senior marketing roles in financial services. Initially he worked for First Direct then went on to become Marketing Director for Guardian Direct and Global Head of Direct Marketing for the GRE Group where he helped steer the company to 3rd place in the direct insurance league table within the space of three years.
Martin switched to various consultancy engagements from 1996 in the UK and the Far East before founding Jaywing in 1999. Prior to its acquisition by the Digital Marketing Group plc in 2007, Jaywing was the UK’s leading independent data services organisation, employing over 100 people and was named in the Sunday Times top companies to work for list.
He also has a number of marketing awards under his belt including the most coveted IPA Effectiveness in Advertising 5 star award.
Whatever you do this Easter, don’t miss Monday’s episode of Corrie. Our latest televisual creation will be appearing in the ad break and we’re all very excited about it.
Over the past few months just about the whole team at Iris has been hard at work creating a new, multi-strand, multi channel ‘’ow much?’ campaign on behalf of our clients at Yorkshire Water. Obviously we can’t tell you much about it now, that would spoil the surprise. The action revolves around Yorkshire Water’s new spokesgrannies, Edna and Mary and only thing we can say is ‘bring a towel’. If you can’t wait until then, here’s a sneak preview of the teaser ad.
Customers will be driven to an ‘ow much?’ campaign landing page where they can get to know Edna and Mary better. They can also follow Yorkshire’s thriftiest grannies on Twitter and Facebook. The TV ad is supported by online advertising and a range of other tactics which will become apparent as the campaign gets into full swing over the coming months.
The campaign home page, Twitter, You Tube and Facebook interfaces, on-site banners and online ads, messaging and tone of voice were created at Iris and then passed over to Yorkshire Water’s digital agency, Swamp for building and further development of campaign related content, including ongoing maintenance of Edna and Mary’s presence on Twitter and Facebook .
So, pour yourself a nice cuppa, make sure you’ve got a fresh packet of custard creams at the ready, sit back and let Edna and Mary entertain you.