A thoroughly British appointment for Iris

Posted: June 22nd, 2010 in News, Wins

We’re delighted to have been appointed to the British Council’s graphic design roster. This is an excellent achievement given that the new roster contains fewer than half the number of consultancies that were on the previous roster.

The roster was assembled through a ‘blind’ pitching process, in which the British Council viewed creative work without knowing who was responsible for it. It speaks volumes for our creative work that it is able to compete with some of the very best in the country to secure a place on this prestigious roster.

The reduced number of consultancies is a deliberate strategy by the British Council aimed at building closer relationships with agencies to help them manage their brand consistency better.

The British Council is the UK’s international cultural relations body with a mission to connect the UK to the world and the world to the UK. Its activities – whether in the arts, science, sport, English teaching, climate change or education – are aimed at nurturing greater trust and understanding between different countries and cultures. They also build strong international links to and from Britain, opening doors for the UK onto the rest of the world and for the world back to the UK.

We are very much looking forward to helping them with their objective of giving people – both in Britain and across the hundred-plus countries they work in – opportunities to learn, share and connect worldwide.