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We’ve added a Boddy to our senior management team

Posted: April 6th, 2010 in News, People

We are delighted to announce that we’ve brought in Martin Boddy as our Chairman to help develop our offer across a number of markets and take us into a new phase of growth and progression.

An expert in strategic marketing planning and a successful entrepreneur with a wealth of client-side and consultancy experience behind him, Martin says he relishes the challenge: ‘This is an exciting time for Iris.  They’re a great agency doing some great things and I will be focusing on how we maximize that to grow the business.  Our work with Little Chef, Yorkshire Water and Creative Sheffield are testament to the talent they have and I am here to help them build on these and take the business to the next level.’

Martin’s impressive career spans a range of senior marketing roles in financial services. Initially he worked for First Direct then went on to become Marketing Director for Guardian Direct and Global Head of Direct Marketing for the GRE Group where he helped steer the company to 3rd place in the direct insurance league table within the space of three years.

Martin switched to various consultancy engagements from 1996 in the UK and the Far East before founding Jaywing in 1999.  Prior to its acquisition by the Digital Marketing Group plc in 2007, Jaywing was the UK’s leading independent data services organisation, employing over 100 people and was named in the Sunday Times top companies to work for list.

He also has a number of marketing awards under his belt including the most coveted IPA Effectiveness in Advertising 5 star award.