Archive for April, 2010

We’ve added a Boddy to our senior management team

Posted: April 6th, 2010 in News, People

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We are delighted to announce that we’ve brought in Martin Boddy as our Chairman to help develop our offer across a number of markets and take us into a new phase of growth and progression.

An expert in strategic marketing planning and a successful entrepreneur with a wealth of client-side and consultancy experience behind him, Martin says he relishes the challenge: ‘This is an exciting time for Iris.  They’re a great agency doing some great things and I will be focusing on how we maximize that to grow the business.  Our work with Little Chef, Yorkshire Water and Creative Sheffield are testament to the talent they have and I am here to help them build on these and take the business to the next level.’

Martin’s impressive career spans a range of senior marketing roles in financial services. Initially he worked for First Direct then went on to become Marketing Director for Guardian Direct and Global Head of Direct Marketing for the GRE Group where he helped steer the company to 3rd place in the direct insurance league table within the space of three years.

Martin switched to various consultancy engagements from 1996 in the UK and the Far East before founding Jaywing in 1999.  Prior to its acquisition by the Digital Marketing Group plc in 2007, Jaywing was the UK’s leading independent data services organisation, employing over 100 people and was named in the Sunday Times top companies to work for list.

He also has a number of marketing awards under his belt including the most coveted IPA Effectiveness in Advertising 5 star award.

Look Edna, we’re on’t telly!

Posted: April 1st, 2010 in News, Work

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Whatever you do this Easter, don’t miss Monday’s episode of Corrie. Our latest televisual creation will be appearing in the ad break and we’re all very excited about it.

Over the past few months just about the whole team at Iris has been hard at work creating a new, multi-strand, multi channel ‘’ow much?’ campaign on behalf of our clients at Yorkshire Water. Obviously we can’t tell you much about it now, that would spoil the surprise. The action revolves around Yorkshire Water’s new spokesgrannies, Edna and Mary and only thing we can say is ‘bring a towel’. If you can’t wait until then, here’s a sneak preview of the teaser ad.

Customers will be driven to an ‘ow much?’ campaign landing page where they can get to know Edna and Mary better. They can also follow Yorkshire’s thriftiest grannies on Twitter and Facebook. The TV ad is supported by online advertising and a range of other tactics which will become apparent as the campaign gets into full swing over the coming months.

The campaign home page, Twitter, You Tube and Facebook interfaces, on-site banners and online ads, messaging and tone of voice were created at Iris and then passed over to Yorkshire Water’s digital agency, Swamp for building and further development of campaign related content, including ongoing maintenance of Edna and Mary’s presence on Twitter and Facebook .

So, pour yourself a nice cuppa, make sure you’ve got a fresh packet of custard creams at the ready, sit back and let Edna and Mary entertain you.