Made. By Iris

Posted: December 11th, 2009 in Work

Made Magazine is hot off the press and looking stunning (but what magazine wouldn’t with Cosmopolitan Magazine’s Sportswoman of the Year, Jessica Ennis on the cover?). And like all the best things, it was made in Sheffield right here at Iris.


The project for Iris clients, Creative Sheffield, began as a brief for an all-purpose communications piece to sell the city’s many social, economic and sporting attractions to the outside world. We came back with the idea of a magazine. But not just any old city magazine. We knew it had to be a damn good page turner. We also knew it needed to look the business. So we paid particular attention to writing and commissioning interesting, well-written, original editorial content. Meanwhile our designers got down to the task of giving it the look and feel of a glossy, high quality, perfect bound periodical.


The result is a genuinely pleasurable read which provides a real insight into the resurgent, creative and vibrant modern city that Sheffield has become in recent years, accompanied by some superb photography. The magazine covers an eclectic mix of topics from the worlds of sport, culture, food and drink, business and leisure. To give you just a taste of what’s inside: Toddla T pops in to talk about his latest project, Thornbridge Brewery share their secrets of the perfect pint, there’s a whiff of Olympic and Paralympic 2012 action, a hint of 2018 FIFA World Cup excitement, and Daniel Evans, the new man at the Crucible Theatre, gives an intriguing glimpse of what he’s got planned.

A central feature is an interview with heptathlete World Champion and local Sheffield lass, Jessica Ennis, who has been nominated for the BBC Sports Personality of the Year Award 2009. It should come as no surprise that the publication of Made magazine was timed to coincide with the awards, which are being held at the Sheffield Arena, and will be attended by a sell-out crowd of over 11,000.


Let’s hope that ‘pin-drop’ moment when Gary Lineker says “And the BBC Sports Personality of 2009 is…” isn’t spoiled by the rustle of thousands of pages being turned.