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Iris plunges into Yorkshire Water

Posted: November 5th, 2009 in News, Wins

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After a 6-way Yorkshire Water fight, sorry… pitch, involving some of Yorkshire and Manchester’s finest agencies, Iris has emerged dripping but triumphant.

The appointment makes us the sole agency for Yorkshire Water and is a significant win for the business. Going forward our role will encompass all of the utility company’s communications activities and we’re looking forward to helping them meet the challenges that all water and sewerage companies are facing over the next few years.

We’re really excited about the win and are already talking to our new clients about a major campaign for next year. We see our task as bringing joined up creative and strategic thinking to the mix and will be adopting an entirely media neutral approach to planning. In other words, we won’t recommend anything unless we think it will do the job.

From responsible and sustainable use of water and sewerage through to charges, bills and value for money, plus education about the utility’s wide ranging land, property and maintenance activities, Iris will be helping Yorkshire Water to communicate key messages to domestic and business customers. It is likely that a range of channels will be employed including TV, direct mail, email marketing, online advertising, virals and social media.