Archive for November, 2009

Charity starts at home… or should that be work?

Posted: November 27th, 2009 in News, People

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We’re game for a laugh at Iris, as you may have gathered, and all the boys at Iris were (initially) excited at the prospect of getting involved in this year’s Movember. That is, until they realised that actually meant growing and having a moustache (on their face!) for an entire month!

Not ones to be uncharitable, they roped a more game, slightly more gullible fellow to do the dirty work for them. Enter Michael Barker, top software tester at Applied Cytometry; our medical software specialist client over in Dinnington but also loving (and rather spruce) fiancée of our very own Stephanie, Project Manager extraordinaire.

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Using our gifts to help UNICEF

Posted: November 5th, 2009 in Work

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unicef-blogpic

We have recently been lucky enough to work with UNICEF to assist them with their attempts at promoting a number of good causes through their Inspired Gifts web-site. UNICEF sell gifts that make a difference, with the aim of making your gift-giving go much further than ever before.

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Iris plunges into Yorkshire Water

Posted: November 5th, 2009 in News, Wins

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yw
After a 6-way Yorkshire Water fight, sorry… pitch, involving some of Yorkshire and Manchester’s finest agencies, Iris has emerged dripping but triumphant.

The appointment makes us the sole agency for Yorkshire Water and is a significant win for the business. Going forward our role will encompass all of the utility company’s communications activities and we’re looking forward to helping them meet the challenges that all water and sewerage companies are facing over the next few years.

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How do you convey beautiful, upmarket fragrances in a printed brochure?

Posted: November 4th, 2009 in Work

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Wax Lyrical, one of the UK’s largest home fragrancing companies, were looking for a new brochure design which would help them to position their luxury range of candles, interior fragrances and diffusers to a more discerning, upmarket audience.

We designed a brochure in the form of a scrap book of ‘fragrance notes’ and other ‘cuttings’, to give an insight into the things that had inspired the Wax Lyrical perfumers in creating the new range. Snippets of inspiring copy were interspersed with an eclectic mix of inspirational recipes, interesting facts and fragments of material, textures and images of fragrance ingredients.

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What is LinkedIn?

Posted: November 4th, 2009 in People

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linkedin

Well, as LinkedIn say on their web-site…

“LinkedIn is the world’s largest professional network with over 40 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”

So that’s the marketing spin, why is it useful for me as a business?

“LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.”

Think about this, it could have profound implications for your organisation, your reputation, your brand and how people perceive you, just looking at my LinkedIn profile you can see the company I work for, the size of my company and all the connections who have joined up (or who haven’t joined up).  You can see what we define our company as and our mission statement.  Also I have access to 11,600+ people who are 2 degrees away (Friends of friends; each connected to one of your connections). They can all see my profile, and my status updates.

If you have a company and there are 20 employees with 11,600 connections each viewing your companies profile and your employees profile this suddenly becomes a massive audience that possibly interacts with you and your employees messages on a regular basis – shouldn’t your brand be represented in the correct way, maybe you should think about having a company policy for this; shouldn’t you all be putting a similar thing & working to the same goals, ensuring that you have a positive vibrant image?

More and more it’s the first port of call for new employees to check out a potential new work place and I know that I always check it out before I go to a new business meeting. Its use in the States is much more prevalent, where its used as a contacts database as well as a social media platform. If you go to a meeting it’s likely that you will receive a request from someone to connect.

Actions

Anyway rather than droning on about the virtues of Linked in and how to use it (as it’s been done a million times before and readily available online) I thought I’d empower you to go find out yourself!

Heres your action list let me know if you have any questions:

  • Sign up create a profile for you and your company. Hone your profile – a professional looking photograph and include keywords in your summary / specialities (keep an eye on the Completeness bar)
  • See what other employees, friends and colleagues you can connect to
  • Try to get all your company to join the correct company profile (trust me this isn’t easy)
  • Join relevant groups and join in relevant conversations
  • Post the occasional company (or personal) success story in your status – remember be positive, there is nothing worse than seeing “had terrible day, wish I was at home” messages and don’t overdo it!
  • Seek recommendations – in the virtual world it is essential to establish credibility and trust. Use the Ask to be Endorsed button. And remember, sometimes you to have to give to receive …
  • Customize your URL – like this: http://www.linkedin.com/in/benmhall
  • Communicate with your connections – you can send email via LinkedIn’s built-in system to 50 people at a time – but don’t spam; the more distant your connections, the more likely they will react badly to unsolicited messages
  • Add the SlideShare application to share presentations, showcasing your knowledge and expertise (Google Presentations accomplishes the same thing)
  • Create polls – ask one question and display up to five multiple choice answers for your audience to vote on. Your audience can be your 1st degree connections (free) .