Archive for July, 2009

Culture shock… we did it!

Posted: July 30th, 2009 in News, Wins, Work

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The government has just announced plans to create a new UK City of Culture initiative in 2013. And what better advertisement for Sheffield’s credentials for the role than the fact that the brand design for the initiative was created right here in Sheffield by Iris.

Iris were shortlisted for this prestigious assignment in June and went on to win a 3-way pitch after submitting a range of designs and ideas for the project. The chosen identity incorporates two ‘C’s, one contained within the other, to symbolise the part that cultural excellence plays within a city.

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Another hard day at the office

Posted: July 30th, 2009 in People

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Baby Holly, hard at work

Baby Holly, hard at work

Baby Holly Rigby brought mum, Michelle, to the office with her yesterday afternoon. Unfortunately, the whole experience was so overwhelming that Holly had to have a little nap, bless her. We know how she feels!

We’ve found Happiness…

Posted: July 20th, 2009 in Work

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Happiness box
It’s in a bag. Inside a box. And dropping onto your in-tray in a few days time if you go to the ProCo website and ask for some.

A little while ago, our good friends and clients over at ProCo asked us to come up with a mailing piece to demonstrate their prodigious, almost magical, web-to-print capabilities. “Do something a bit different,” they said. “And while you’re at it, let’s see if we can’t stick two fingers up at this depressing recession doom and gloom cobblers”. Knowing ProCo as we do, and they’re a very upbeat bunch who genuinely enjoy what they do, we understood where they were coming from.

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What is Social Media?

Posted: July 20th, 2009 in People

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social-media

In the first in a series of blog posts, Iris’s very own Ben Hall gives his two-penneth on the Social Media phenomenon in general…

“What are Twitter, Flickr, Facebook, MySpace, Blogs, Bebo, LinkedIn, Wikipedia, Slideshare, Social Bookmarking, seeding, viral? And are they painful?

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Honey, I shrunk the kids’ website

Posted: July 13th, 2009 in Work

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Every Child Matters home page

Every Child Matters home page

Three websites into one. Over 10,000 individual pieces of content. Multiple content owners. A range of other partner companies. A six-week time scale. Our web migration project for The Department for Children Schools and Families (DCSF) certainly was a monster task. The brief, in a nutshell, was to bring three different existing child-focused government websites into one huge, standardised, rationalised, all-singing all-dancing site under the Every Child Matters banner.

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Flesching it out

Posted: July 10th, 2009 in People

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What if you could measure the readability of your organisation’s written communications as scientifically as you measure website hits or telephone responses?

Many of Iris’s clients are big public sector organisations, government departments and national brands with a need for simple, straightforward communications that are easily understood by just about anyone. And the key to achieving that is well-written, readable copy.

Flesch Picture

Sounds so easy doesn’t it? But what does ‘readable’ actually mean? Exactly whose idea of ‘readable’ are we talking about? What’s readable to one person can have the next reader floundering amidst its manifold polysyllables (see what I did there?). Wouldn’t it be handy if there were a simple way of objectively measuring the readability of your organisation’s written communications? Well, there is. In fact, it’s been right under your nose, or more precisely your mouse button, all the time.

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