Archive for June, 2009

Introducing our new chic geek

Posted: June 18th, 2009 in People

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We’ve just further strengthened the Iris team by appointing Digital Designer Anthony Anderson. 30-year old Anthony joins us from Atomic Media in Nottingham, where he was a Senior Designer. Now he’s already applying his considerable web/design skills to our clients’ online communications and bringing an added level of creative continuity between digital and studio. In his own words he sees himself filling the role of resident ‘chic geek’.

Spicing up alumni communications

Posted: June 18th, 2009 in News, Work

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Henderson

Taste and smell are the two senses that are usually ignored in marketing communications. Yet, used with a bit of imagination and flair they can be incredibly powerful. Catch the whiff bil555-bilash2011.narod.ru of an aroma or a familiar taste and you can be instantly transported back to a specific time in your life. So, when our clients at The University of Sheffield wanted to mail out something a bit different to their alumni we suggested they send a little bit of Sheffield in a bottle. Our solution was a neat ‘A Taste of Sheffield’ box containing a bottle of the sublimely spicy Sheffield delicacy, Henderson’s Relish, together with a dinky little Henderson’s Relish recipe book. The idea was to capture their attention with a whiff of nostalgia about w Moneygram online in try Sheffield student nights, bags of chips and steam Moneygram online in g hot pies enlivened by a splash of Hendersons that would make them want to stay Moneygram online in touch with the university and support their ongo Moneygram online in g alumni campaign. The pack also serves a secondary purpose as a quirky giveaway to important visitors to the university and as an unusual gift at international events.

Little Chef on the menu

Posted: June 18th, 2009 in News, Work

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menus

The new menus we designed for Little Chef are hot off the press. We’re currently working on a review of the Little Chef brand and the new menus are a taste (see what I did there!) of what’s to come. We wanted the menus to start to reflect some of the personality of the direction the brand is moving in. It’s about Britishness and being playful, which is what Charlie (that’s the name for the character in the logo) stands for. We chose to have different images on the covers to evoke what the British summer means to people. Inside, a series of menu icons have been designed to highlight key new dishes and provenance. Lots more to come on this as the brand begins to roll out.

Linking up with Business Link again

Posted: June 18th, 2009 in News, Wins

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After gaining a coveted place on Business Link’s roster of agencies for the first time last year, there’s been a flurry of ‘WOOHOO!’ style emails round the office after we heard our re-tender to be on their roster for the next 12 months has been successful.

The news means the government funded business support, advice and information service can call on Iris for a wide range of services, from direct marketing and online to photography, events, print buying, mailhouse services, telemarketing, literature and stationery supplies.

Friday’s burnt offerings

Posted: June 18th, 2009 in People

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You know how it is. The sun peeks out from behind a cloud on a Friday morning and someone says “anyone fancy having a barbecue for lunch?”. But somehow it never happens. Except this time, thanks to studio manager Nug’s infectious enthusiasm and organisational skills, it did. The lads from the studio made a trip to Tesco and came back laden with burgers, baps and beer (swiftly transferred to a sink full of ice) and a couple of those tray barbecues and we all pretended we were on a sunkissed beach in Cornwall instead of in the courtyard of Cornish Place (okay, the plastic chairs did spoil the effect slightly). Nevertheless, the whole spur of the moment event was a great success and even our Design Director, Nic Shuttleworth was observed to tuck into some proper Yorkshire high cholesterol fodder instead of her usual half a tiny sushi roll and fresh air lunchtime fare. The only person to miss out on all the scorched meat and beer based fun was our Business Development Manager, Paul Lenihan (Lenny) who was “working from home” that day. Lenny says that rumours about the whole event being staged to keep him in the office on Fridays with the lure of burgers and sausages for lunch have been greatly exaggerated.

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