We take a trip down memory lane with the Little Chef ‘Bring Back’ campaign

Posted: July 16th, 2008 in Work

The new retro-look microsite we’ve created for Little Chef is the online element of their ‘Bring Back’ campaign, part of their 50th birthday celebrations this year.

Bring Back website

Bring Back website

The Little Chef team headed out on a UK tour this summer and brought pancakes, lollipops and retro T-shirts to the streets of 11 cities. During the tour they recorded memories from the public about the restaurants and anything else they fancied bringing back! You can check out the videos and photos on our Bring Back website.

We also helped Little Chef to spruce up the tour van, created the campaign identity, event branding and an anniversary logo.

Later this year watch out for the launch of a new menu concept by Heston Blumenthal (featured in a Channel 4 documentary).

Why not have a go at the game or let Little Chef know what you would bring back?